①If something beguiles you, you are charmed and attracted by it.【v.迷住；吸引】
②If someone beguiles you into doing something, they trick you into doing it.【v.哄骗，诱骗（做某事）】
①His paintings beguiled the Prince of Wales.
②He used his newspapers to beguile the readers into buying shares in his company.
“beguile”作为“欺骗”的意思时，最常见的搭配是“beguile sb into doing sth”
[scode type="blue"]crash and burn
to fail completely.
①The company crashed and burned after less than a year.
②So if it has just been IBM, it would have crashed and burned.